About Us

Our storefront is in some ways much like a retail store. The main difference between us and traditional retail florists, is that we carry little or no physical inventory. Therefore, there is no cost involved in warehousing product, shipping product to wholesalers, then shipping the product to a retailer, then storing the product on the retail level - usually at premium rates - until the product is sold or it expires due to attrition. That is something worth considering the next time you walk into a retail store and take into consideration what they are spending each month in retail space, manpower and utilities, as well as losses to attrition. Our main costs are in creating and maintaining an online presence and in keeping our customers satisfied. Our sources depend on us to market their product, which allows them to operate at a warehouse level without the need or cost of reatiling or marketing their inventory.

Our business plan reduces the overhead involved in the sales process in several ways, which gives our manufaturers the ability to cut retail prices while still keeping their bottom line economically feasible. When a site has to carry a product as physical inventory, there has to be a mark-up involved in every transaction made in order for the process to be worth the site creator's time, efforts and expenses. The price of an item bought through a retail store (including online dropshippers) would have to be more than the price they purchased the item for in order for them to break even, let alone to make a profit.

We are not middlemen. In fact, we eliminate the middleman from the buying experience. We are paid a commission on a completed sale that the consumer would otherwise pay directly to the manufacturer whom we sell for. The price paid to the manufacturer by the consumer for the product is the same, regardless of whether we are involved in the sales process or not. For example, if a manufacturer sells a product to a retailer or reseller for $100 (the item's wholesale price), a marketing and attrition commission is factored into that $100 for promoting the item and for attrition, regardless of whether or not marketing and/or attrition expenses were incurred in the attempted sale of the product.

Once a drop-shipper or reseller / retailer (such as a grocery store) purchases an item, they have to turn around and mark the item up in order to make a profit on the sale. In order for a drop shipper or retailer / reseller to cover their own expenses and to turn a profit, markup has to be imposed - usually at between 30-40% - sometimes much more. This turns an item that a manufacturer sells for, as an example, $100, into an item that a drop-shipper or retailer / reseller would have to sell for at least $130-140 just to cover their own expenses. Further, 99.9% of the resellers / retailers have to charge more for merchandise that sells in order to cover expenses incurred by slow-moving or non-moving merchandise.

We could retail, drop-ship and / or resell product, but such would make the product much more expensive to our customers, not to mention the fact that the process would become more complex for the consumer: the customer would first pay us, then we would have to process the payment, turn around and purchase the item, wait for the item to arrive, repackage and rebrand the item, and then ship it to the customer. This would make it take longer for the product to get into the customer's hands, even though they would be paying more for the item. Further, the rebranding dropshipper business model also costs the customer multiple fees for labelling, handling and shipping the product twice even before the drop shipper's operation expenses and profit margin are factored into their prices!

Our business model also affords us the ability to bring you- the customer- items that a retailer / reseller or dropshipper would not risk stocking for fear of not being able to sell, such as specialty products from small manufacturers.

Lastly, a retailer / reseller needs to have retail space in order to store and possibly showcase a product that they hope to sell. Even so, many products that are shipped, stored, and showcased by retailers end up not selling, which adds an inherent cost onto other products that do sell. In contrast, we need not have thousands of square feet of storage and retail space in order to bring the consumer thousands of items. This benefits the consumer because we can bring a much larger selection of inventory options to the consumer without the consumer having to pay for costs incurred as retail overhead, such as attrition due to theft, expiration or retail malignment of product.

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